Job Description
DESCRIPTION
The Amazon Digital Advertising (ADA) team is seeking an innovative, results-oriented Senior Media Buyer to drive the marketing strategy/planning, execution, optimization and performance analysis for programmatic campaigns across key internal advertisers across Amazon. The ideal candidate has a strong analytical mindset, excellent communication skills, and a deep understanding of the programmatic ecosystem. To be successful, you will need to thrive in a fast-moving and data-driven environment where speed, operational excellence and managing multiple campaigns simultanouesly are paramount. Experience buying and optimizing media in platforms such as Amazon DSP, The Trade Desk, DV360, or MediaMath is required.
Key responsibilities include campaign setup, budget management, performance analysis, and reporting. You will also be responsible for identifying opportunities for optimization and scaling, as well as troubleshooting any issues that arise during campaign execution. You will be expected to partner with other stakeholders in order to ensure our advertisers needs are met to drive improvements across supply and product.
Key job responsibilities
Key responsibilities:
- Plan and execute programmatic media campaigns within Amazon DSP.
- Manage cross-team deadlines and project plans to ensure all initiatives launch on time.
- Manage campaign budgets and pacing to ensure optimal performance.
- Monitor and analyze campaign performance metrics.
- Troubleshoot and resolve campaign delivery issues, ad serving errors, and reporting discrepancies.
- Optimize campaigns based on data insights and KPIs.
- Collaborate with internal teams to align media strategies with business goals.
- Generate detailed performance reports and present findings.
- Stay current with industry trends and emerging technologies.
- Partner with Supply and Product teams to drive improvements to Amazon DSP offerings
About the team
Amazon Digital Advertising team (ADA) focuses on leveraging Amazon’s Advertising DSP to support the digital marketing initiatives of Amazon’s own strategic businesses. Our primary stakeholders are the internal marketing teams across Amazon. Together, we are building the future of advertising at Amazon through product and science innovation and new advertising experiences.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in audience segmentation and targeting
- Experience in online retail/B2C marketing
- Experience in planning and buying programmatic media through DSPs such as Amazon DSP, The Trade Desk, DV360, or MediaMath
Job Tags
Full time, Internship,